LoginRadius

LoginRadius is an external identity and access management platform that provides secure, compliant and privacy-friendly CIAM, and IAM for B2B apps. It is a developer-first, API-driven platform trusted by mid-to-large enterprises and SaaS companies worldwide powering over 500 global brands and secures ~2B monthly active users. Purpose-built for modern customer needs, its Customer IAM platform delivers enterprise-grade security, flexible integration options, and a seamless developer experience. LoginRadius helps engineering teams overcome challenges in scaling user authentication, enhancing security compliance, and accelerating time-to-market for new digital experiences. Its platforms feature an API-first architecture, production-ready SDKs, and intuitive visual workflows that enable engineering teams to implement advanced identity solutions with speed and precision, drastically cutting development time and complexity. It supports 150+ prebuilt integrations and provides open-source tools for developers across major programming languages. Backed by Microsoft’s M12 and recognized as a leader in CIAM by analysts, including Gartner, Forrester and KuppingerCole, LoginRadius delivers the security and scalability required by enterprise teams while maintaining a superior developer experience that modern engineering teams expect. # Core Value Proposition - API-first identity platform for engineering teams - Enterprise-grade security with minimal implementation effort - Highly customizable authentication and user journey workflows - Designed for massive scales and high availability needed for CIAM # Key Capabilities - Authentication: Passwords, Passkeys (FIDO2), Biometrics (FaceID, TouchID), SSO - Security: MFA (SMS, Email, Security Questions, TOTP), Bot protection, Brute-force defense - Risk: Adaptive risk-based authentication using IP reputation, device fingerprinting, behavior velocity - Orchestration: Visual identity workflows, progressive profiling, third-party sync